Cookie Policy

What Is a Cookie and What Is It Used For?


What is a cookie?

A cookie is a small text file that websites save on your computer, smartphone, or tablet during navigation. Cookies store information regarding your preferences and how you use the site. They are not harmful to your device; on the contrary, they are essential tools that make navigation smoother, safer, and more personalized.


What are they used for?

The main purpose of our cookies is to optimize your experience on the website. They help us to:

  • Identify you if you are already a registered user.
  • Remember your preferences during the session or for future visits (language, country of navigation, etc.).
  • Manage the shopping cart and allow you to complete purchases easily.
  • Improve the website by analyzing anonymous statistical data on usage patterns and speeding up search functions.


Transparency and Security: The cookies used by us do not store sensitive information capable of direct identification (such as home address, credit card data, or passwords). Furthermore, we do not use cookies directly for advertising purposes.


Types of Cookies Used by the Site


A. Technical Cookies (First-Party)

These are essential for transmitting a communication over an electronic network or to provide a service explicitly requested by the user. They are installed directly by the website operator and are divided into:

  • Navigation or session cookies: Guarantee normal navigation and use of the website (e.g., logging in to reserved areas, cart management). They are deleted when the browser is closed.
  • Analytics cookies: Assimilated to technical cookies if used directly by the operator to collect aggregate data on the number of visitors and how they consult the site.
  • Functionality cookies: Allow navigation based on selected criteria (language, products added to the cart) to improve the service.


Specific technical cookies used by AEFFE LAB SRL:

  • Session cookies: Temporary, used for authentication (login) and storing the shopping session.
  • Informative banner display cookie: Recognizes the user and prevents the informative banner from reappearing on subsequent visits.
  • Cookie consent cookie: Stores the acceptance of this Cookie Policy by clicking "Ok" or continuing navigation.


B. Profiling Cookies

These are aimed at creating user profiles to send advertising messages in line with the preferences expressed during navigation. Italian and European legislation (Art. 122 of the Privacy Code) requires that the user must be informed and must provide prior and valid consent for their use.


C. Third-Party Cookies

Some external services integrated into our site (Google, Tawk.to, social networks, etc.) allow third parties to install cookies on the user's terminal to ensure the operation of the service or to collect data. Such data is not processed directly by the owner of this site.


Third-Party Services and Cookies Used

Refusing consent to these cookies could disable some integrated features (e.g., viewing YouTube videos or direct sharing of articles on social media).




  • YouTube Videos (Google Inc.)
    • Purpose: Integration and display of video content within the pages of the site.
    • Privacy Info: Google Privacy Policy


  • Google Maps (Google Inc.)
    • Purpose: Display of interactive maps showing the company's location/activity.
    • Privacy Info: Google Privacy Policy


  • Facebook (Meta Platforms, Inc.)
    • Purpose: Management of social interactions (e.g., "Like" button or sharing).
    • Privacy Info: Facebook Privacy Policy


  • AddThis
    • Purpose: Quick sharing buttons for website content on various social networks (social bookmarking).
    • Privacy Info: AddThis Privacy Policy


How to Disable or Delete Cookies

You can manage, block, or delete cookies by modifying your web browser settings.


Guide to management on major browsers:


Deleting cache and previously stored cookies:

It is always possible to clear history and cookies stored on the device via the "Clear browsing data" function of your browser:


For more information on advertising profiling cookies and to manage your preferences, you can visit:


Acceptance, Opt-Out, and Data Processing


Acceptance and Opt-Out

By continuing to navigate the site, closing the informative banner, clicking anywhere on the page, or scrolling it, you accept this Cookie Policy and the setting of the relative cookies by AEFFE LAB SRL.


In case of non-acceptance by leaving the page, any cookies already saved on the browser will remain stored but will no longer be read or used until any subsequent acceptance. You may remove such cookies at any time through your browser options.


Personal Data Processing

Data controller details, procedures for exercising rights provided by regulation, and contact details of the Co-Controllers (AEFFE LAB S.R.L. and WDC INTERNATIONAL S.r.l.) are available in our Privacy Policy.